Throughout history, diamonds have been revered as fragments of the divine, stars fallen to earth, tears of the gods, or lightning crystallized in stone. Today, they remain at the heart of high jewelry, treasured for both their natural rarity and the artistry required to unlock their brilliance. Their story is one of beauty and power, a reflection of nature’s perfection and human devotion to excellence.

At George Hakim, we are uncompromising in our diamond selection. Beyond the strict gemological standards of the 4Cs, we seek only stones that carry a soul, those with exceptional presence and beauty. Every diamond we choose must meet the highest standards of excellence, adhering to a philosophy that is as demanding as it is passionate.

We select carat weights that enhance design and harmony. Each diamond is proportioned to reveal its maximum beauty and brilliance.

The cut is where mastery meets light. Even the purest diamond cannot reveal its fire without precision in angles, symmetry, and polish. An excellent cut transforms a diamond from simple crystal to living brilliance, a reflection of our artistry as jewelers united with nature’s perfection.

When it comes to color, we favor stones that radiate pure, vibrant light, from icy whites to the most refined fancy shades. Each diamond within a creation is carefully matched; we never mix color tones, ensuring that every jewel displays perfect visual harmony.

For clarity, we select only diamonds of exceptional purity, predominantly VVS clarity, where any natural inclusions are invisible to the naked eye, preserving each gem’s flawless appearance and inner light.

Despite its unmatched hardness, diamonds should always be treated with care. Household chemicals may dull the brilliance of their setting, and diamonds can scratch one another if stored together. We recommend cleaning gently with warm water, mild soap, and a soft brush, followed by drying with a lint-free cloth. To preserve their glow, store your jewels in our George Hakim boxes or GH pouches, designed to protect and honor their radiance while surrounding them with elegance.

The true beauty of ruby lies above all in its color. From vivid pinkish tones to the legendary “pigeon’s blood” red, the stone carries a fire that seems to come from within. At George Hakim, we select rubies with great care, always seeking those that combine depth, brilliance, and character. Large rubies are especially rare and precious, and they often become the centerpiece of our boldest designs.

Rubies are celebrated for their ability to embody passion, strength, and vitality. We value them not only for their rarity but for the way they elevate a jewel into something unforgettable. Each ruby chosen for our pieces is examined with precision, ensuring it reflects the same standards of excellence that define George Hakim craftsmanship.

Ruby is also naturally durable, making it ideal for jewels meant to be treasured for generations. We recommend cleaning it gently with warm water, mild soap, and a soft brush, while avoiding exposure to harsh chemicals. To preserve its beauty, it is best stored in our George Hakim boxes or GH pouches, designed to keep every stone safe while maintaining its brilliance.

For us, ruby is more than a gemstone. It is a symbol of passion and strength, a flame of vitality, and one of the treasures we most proudly transform into timeless works of high jewelry.